Hello! Hooray! Let the show begin...
Based in Los Angeles and currently working in the digital marketing at BMG Records focusing on social strategy for artists including Avril Lavigne, A Perfect Circle Godsmack, Lil Dicky, Good Charlotte, Elohim, and The Faim. I am also the US publicity rep for the band, To Kill A King.
Previously, I was the video content manager for The Hollywood Reporter and Billboard, where I was also a contributing writer. I led day-to-day workflow across both brands to accelerate native video views. I also produced highly engaged content surrounding major tentpole events and trending artists including The Killers, Cardi B, HAIM, Khalid, Charli XCX, and more.
Before THR and Billboard, I managed @BuzzFeed on Twitter and BuzzFeedENT on Facebook. I launched social initiatives and campaigns for music festivals including Coachella, Lollapalooza, Governors Ball, Outside Lands, Camp Flog Gnaw, and the first ever Desert Trip. I developed strategy for Twitter, Facebook Live, and Snapchat in tandem with the LA editorial team.
Before BuzzFeed, I was the Editor-in-Chief and channel manager at Felicia Day's Geek & Sundry as part of Legendary Digital Network. I helped run campaigns surrounding International TableTop Day, SXSW, and San Diego Comic-Con and managed Geek & Sundry vloggers.
I've worked directly with top influencers including Joey Graceffa, Arden Rose, Jenn McAllister, and iJustine and run my own music site, THE RADICAL.
Send me Ryan Gosling pics.
(Photo by: Macey J Foronda)