Based in Los Angeles and currently at BuzzFeed, I manage @BuzzFeed on Twitter and originated social initiatives and campaigns for music festivals including Coachella, Lollapalooza, Governors Ball, Outside Lands, Camp Flog Gnaw, and the first ever Desert Trip. I develop strategy for Twitter, Facebook Live, and Snapchat.
Previously, I was the Editor-in-Chief and Channel Manager at Felicia Day's Geek & Sundry as part of Legendary Digital Network. I helped run campaigns surrounding International TableTop Day, SXSW, and San Diego Comic-Con and managed Geek & Sundry vloggers.
I've also worked directly with top influencers including Joey Graceffa, Arden Rose, Jenn McAllister, and iJustine.
I have 3+ years of experience in digital media specializing in social media, editorial, and talent relations. Bylines include BuzzFeed, HelloGiggles, When The Gramophone Rings, Femsplain, and Atwood Magazine.
In 2014, I founded THE RADICAL, a music site and side project to spotlight and collaborate with some of my favorite musicians both new and established. Notably working with artists and their management/label teams from Interscope, Capitol Records, and Best Laid Plans and PR teams at Motormouthmedia, Press Here Publicity, High Rise PR, and Whiteboard PR. I have developed ongoing partnerships with GoldenVoice, VNYL, and Red Bull Sound Select. We've covered FYF in Los Angeles and Festival No. 6 in the UK.
Send me Ryan Gosling pics.
(Photo by: Macey J Foronda)