DISTRIBUTED + O&O ASSETS

Highlights from my work on the red carpet and live coverage in both distributed formats and written articles. These range from livestreams, social media campaigns, and collaborations with editorial and video teams.

Macey j foronda

Macey j foronda

The Cast Of “Captain America: Civil War” Plays A Game Of Superhero Would You Rather // BuzzFeed

Press junket for Captain America: Civil War. I came up with the concept for the video, wrote up the questions, assisted with interviews, and documented BTS on Snapchat. (Also, yes I made Chris Evans laugh.)

 
Buzzfeed

Buzzfeed

Official Facebook Live stream for the red carpet of "Neighbors 2" 

Coordinated with video and editorial team to put together the official Facebook Live stream for the Neighbors 2 premiere. Managed Snapchat Takeover on site. Shared to the Neighbors Facebook page and Zac Efron's Facebook page.

April salud

April salud

Robert Downey, Jr. During BuzzFeed's Tumblr Answer Time For "Captain America Civil War"

Worked with Robert Downey, Jr. to create this asset that was used on Vine, Twitter, Facebook, and Tumblr. It got 5.9M loops on Vine and 19.5K RTs. Coordinated with Team Downey with cross promotion for asset.

 
april salud

april salud

7 Things Young Hollywood Wants The Older Generation To Know 

Turned a Snapchat Takeover from the red carpet during Variety's Power of Young Hollywood event into an article on buzzfeed.com. Interviews include Elle Fanning, Connor Franta, and Joe Keery.

April salud

April salud

Sundance Film Festival 2017 Red Carpet

Interviewed actors, writers, producers, and directors on several red carpets spanning a week during the Sundance Film Festival. Filmed all footage used in the video.

 
April salud

April salud

Zedd's Snapchat Tips

Knowing that Zedd loves Snapchat, I used this opportunity to have him teach us how do use it the "right" way. One of the first big successes on BuzzFeed's Obsessed Facebook page with over 446K views and 272 shares.

April salud

April salud

Facebook Live stream with Chris Hemsworth and Jessica Chastain for "The Huntsman"

Directed and filmed Chris Hemsworth and Jessica Chastain for a Facebook Live stream during the press junket for The Huntsman.

 
april salud

april salud

Lollapalooza Snapchat Takeovers

Coordinated with over 30 artists during the course the festival ranging from backstage takeovers, soundcheck, and side stage access. Artists included: G-Eazy, PVRIS, Alessia Cara, and Big Boi. This Bastille asset was put on Twitter and coordinated with the band to share on their social channels.